Using the overarching Comic Relief strategy ‘Time to shine’, we masterminded their first ever integrated campaign to persuade school and early years’ groups to reenergise their communications, sign up for fundraising packs, and increase retention for future years.
We created an integrated campaign of bold pieces, using humour, drama, and the more serious campaign issues in a compelling set of communications to incite education groups to sign up, buy noses, and fundraise.
The result was a dramatic increase in schools engagement in Red Nose Day 2011. The first DM piece achieved a remarkable 17% response rate, and by December 2010 sales of red noses had more than doubled.
Project and Account Management: James Fooks-Bale
Agency: Start Creative