The site is built around a series of modular “containers” that can be changed, moved or adapted as the site grows and develops.

Fooks-Bale says image use has been kept to a minimum as “we wanted to let the glyphs do the talking”. He adds: “We’ve got thousands of typefaces and we wanted to surface them.”

The new site lets the user edit the homepage copy as well as change the typefaces to see how different fonts display.

— Design Week, October 2015