The merger of ntl/Telewest with Virgin Mobile created the UK’s first quad play telecommunications brand, offering mobile, broadband, digital TV and landline phone from one source. Start JudgeGill developed the brand identity for the new company, based on the concept of ‘infinite entertainment’, positioning it away from the negative perceptions surrounding the previous brand owners, and delivered an overnight transformation of a 25,000 employee company into the Virgin Group.
Pre-launch NTL had the honour of being the UK’s most hated brand. Within 6 months of launch, Virgin Media was the 6th most loved brand in the UK, well ahead of Sky.
Start JudgeGill works closely with the Virgin Media brand to continue to innovate and inspire. Virgin Media is a brand that lives life to the full, representing unlimited entertainment, innovation, and technology that lets its customers be who they want to be.
The full-blooded Virgin Media brand experience stands out, building consumer confidence in the network’s superiority by making every encounter as positive as possible. The brand is human and approachable, honest, fair and fun. The identity has clean and simple information design, and a high-impact look and feel, delivered across a huge range of communications, including advertising, products, signage, livery, in-store and online.
Project and account management by James Fooks-Bale
Agency: Start Creative